Long story short, what happened was Acreage Holdings, one of the largest U.S. based cannabis companies, which counts former House Speaker John Boehner and former Massachusetts Governor Bill Weld among its advisors, created a 60-second public service announcement (or ad, if you will) featuring three medical cannabis patients and their loved ones explaining how marijuana had changed their lives for the better — and suggesting it is a great alternative to other more dangerous pharma drugs.
The company submitted the ad to CBS and was ready to pay the estimated $5 million to $10 million it would cost to air during the 2019 Super Bowl.
Perhaps unsurprisingly, considering that cannabis remains illegal on the federal level under the Controlled Substances Act of 1970, CBS rejected the cannabis ad. A network spokesperson told USA Today that, for the time being, pot-related ads did not fit CBS’ broadcast standards.
Interested in getting some athletes’ insights, Entrepreneur reached out to Treyous Jarrells, a former Colorado State running back who had to quit football so that he could continue to medicate with cannabis, and has since become a vocal cannabis advocate and entrepreneur. “I’m a huge activist when it comes to the cannabis space, but I see why CBS rejected this ad, being that it’s tied to the NFL… Knowing what we know about how cannabis is viewed when it comes to professional sports, especially football, it only makes sense that the ad was rejected; the NFL still views cannabis as a banned substance.”
Watch the video here: https://www.greenentrepreneur.com/article/326859